Sugar Alert!

This entire web site serves to alert the public on the ill-effects received from eating too much processed sugar. Most importantly, processed sugar has zero caloric value that dangerously raises the body’s natural insulin level as soon as we eat it.  The manner in which it occurs is subtle, as too much of it into the bloodstream upsets the body’s blood-sugar balance, triggering the release of insulin. Continue reading

Say My Name

By Dean L. Jones

Another marketing deception was recently employed by Coca-Cola who took the top 250 most popular first names, particularly those names familiar among teens, and printed them on sugary-filled soda bottles with terms like ‘Friends’ and ‘Family.’  By merely putting a name on their carbonated soft-drink labels, the sales rose more than 2.5% for Coke, Diet Coke and Coke Zero this past summer.  Pepsi and Dr. Pepper reflected slight negative sales over the same period, which sort of served to prove how much consumers fell prey to buying and drinking these personalized bottles and cans so much that it reversed a decade long decline in Coke consumption. Continue reading

The Move

By Dean L. Jones

The big three soda makers, Coca-Cola, Pepsi and Dr. Pepper, made an announcement at the Clinton Global Initiative this week that each company will work to reduce the calories contained in beverages by 20% over the next decade.  The method will include marketing smaller soda sizes, increasing bottled water distribution and hyping diet drink sales. Continue reading


By Dean L. Jones, CPM

Today, the CVS/Caremark Corporation ceased to sell all tobacco products.  At the same time this company claimed a new name, CVS Health, to reflect its broader health care commitment and desire to help Americans.  Definitely this is a good move, however it sounds debatable that a company would stop carrying any product bringing in $2 billion annually. Continue reading


By Dean L. Jones, CPM

Heart disease and cancer are medically considered deadly manifestations from prolonged inflammation in the body.  Prolonged inflammation, commonly referred to as chronic inflammation is routinely attributed to practicing a poor diet, or better stated it can be modified by choosing healthier foods to eat.  Mainly due to the fact that with every bite we take, we are either balancing the anti- and pro-inflammatory compounds in the body, or tipping the scale to one end.  Continue reading

Empty Cup

By Dean L. Jones, CPM

Soda sales for all soft drink manufacturers is dropping.  The general reason for the slump in soft drink sales is believed to result from people seeing how soda is harmful to one’s health.  Consumers are increasingly comprehending that the more soda one drinks the more weight one puts on, not to mention the higher chance of developing diabetes. Continue reading

Tear Here

By Dean L. Jones, CPM

While looking at a tiny single serve packet of Heinz Tomato Ketchup (0.32-Ounce), I wondered what it really meant when it says ‘Tear Here’.  The tomato ketchup ingredients listed on the packet state: tomato concentrate from red ripe tomatoes, distilled vinegar, high fructose corn syrup, corn syrup, salt, spice, natural flavors (bell pepper concentrate), onion powder, dehydrated jalapenos. Continue reading