A Tasteless Feeling

By Dean L. Jones

Life is wonderful employing all five senses, in particular, the tongue is quite special with 3,000 taste buds on it designed to recognize a multiplicity of tastes.  Aside from being able to detect sweet, sour and bitter flavors our taste buds are essential to make good judgment on preventing unusual illness or disease that attempts to invade the body while eating.

For that reason, to enjoy eating it would be awful for the taste buds to develop a taste disorder.  Well, by eating too much sugar our taste buds become vulnerable and can weaken or die, thereby leaving a variety of taste disorders.

What happens when the taste buds go awry is that the urge to overeat begins in seeking mental satisfaction.   In view of that, eating too much sugar damages the sense to taste properly and can generate a range of serious health issues such as heart diseases, diabetes and strokes.  That is due in part because detecting sugar is the first step towards digestion, and from there the stomach will produce the enzymes needed to digest the amount of sugar detected by the healthy taste buds.

Most foodstuff manufacturers work hard to create and deliver a memorable flavor sensation following the consumption of their respective product.  Plus, companies attempt to reach the emotional feeling to buy, for example, Coca-Cola is using a new advertising slogan to help sell more products.  Whereas, Coca Cola just announced an ad campaign using ‘Taste the Feeling’ as the slogan which they believe will effectively attract consumers to drink their heavily sweetened beverage products.

Coca Cola employs flavor experts with science knowledge on how excessive sugar destroys taste buds; consequently they find it necessary to sell their Coke-brands, such as Classic Coca Cola, Diet Coke and Coke Zero to create an emotional appeal.  Unfortunately, for those who fall for ‘taste the feeling’ will run the risk of damaging taste feelings, as just one 12-ounce Coca Cola serving is filled with 39-grams (just about 10 teaspoons) of processed sugar.

The American Heart Association recommends that respectively, women and men limit themselves to 6 and 9-teaspoons of sugar per day.  Additionally, artificial sweeteners are harmful to the body by jeopardizing the taste buds seeking a true sweet taste to start the proper digestion process.  So be aware that aspartame is the second ingredient in Diet Coke after carbonated water and caramel color, and Coke Zero lists this carcinogenic as its third ingredient.

Many food preparers work without explanation to offer items with a unique flavorful kick, because they know consumers have a growing need to recover or trigger their sense of taste.  Similarly, drinking any sugary filled product will not open happiness, nor in some way become the real thing.  Sensibly, the path toward having good tasteful feelings initiate with living SugarAlert!

Dean is a marketing strategist with the Southland Partnership Corporation (a public benefit organization), sharing his view on mismanagement practices of packaged foods & beverages.