By Dean L. Jones, C.P.M.<\/p>\n
The California GMO labeling bill Proposition 37 was closely defeated 53.1% to 46.9%.\u00a0 Among many, one very familiar corporation PepsiCo poured significant money to lessen what you know about a product\u2019s ingredients to defeat this sorely needed ingredient disclosure legislation.\u00a0 As, Pepsico recently released a soft drink called Pepsi Special exclusively in the country of Japan, while researching the ingredients of this new product Pepsico has yet to divulge the label for the North American market.\u00a0 Nonetheless, Pepsi Special offers a fiber-infused beverage, using the dextrin ingredient to help make its claims that it reduces fat levels in the body.<\/p>\n
Japan already sells a soft drink called Kirin Mets Cola that makes the same weight loss claim, which is one reason why Pepsico sees vital value with introducing their drink there first.\u00a0 The Japanese market is no stranger to changing the landscape of ingredients and consumer tastes as it was Japanese scientists that created high fructose corn syrup (HFCS).\u00a0 Undoubtedly, the next phase of food science is to hoodwink consumers to consume a beverage that promotes weight loss from repeated use.\u00a0 Closely similar to the phenomenon that exists with consumer\u2019s generating diet sodas sales exceeding $40 billion per year directly from the belief that it will reduce caloric intake, however, diet sodas cause Type 2 obesity, diabetes, heart attack, stroke, kidney problems to name a few.<\/p>\n
Food and beverage manufactures will go to great length to be the most attractive product to consumers.\u00a0 Givaudan is a Swiss manufacturing company of food additives, flavorings and fragrances.\u00a0 Straight out, their entire mission is to get consumers to eat their food products again and again and again.\u00a0 Givaudan management literally studies humans worldwide to understand the emotions when they eat foods and target manufacturing flavors that attract repeat purchases focusing on sweet, sour, bitter, salty, and savory tastes.\u00a0 Essentially, these flavor scientists are working diligently to highjack consumer taste buds in order to sell more products.\u00a0 This includes alcohol, soda, candies, crackers, and everything sold at ground zero in grocery stores.<\/p>\n
Something more strange is what another food sci-fi food firm delivers to beverage manufactures like PepsiCo.\u00a0 The Senomyx Corporation has developed a food additive called Substance 951, which is used to amplify the sweetness of processed sugar in eatable products, thereby allowing the manufacturer to reduce the amount of processed sugar used.\u00a0 The unbelievable fact is that this flavor enhancing company has a government patent on proprietary taste receptor-based assay systems using human embryonic kidney cells that come from a healthy, electively aborted human fetus<\/span>.\u00a0 Eating any human part for me constitutes cannibalism, which fully makes the case for the need to have transparent food labeling laws to avoid the possibility of sneaking fetuses into our food under the Food & Drug Administration\u2019s approved \u2018artificial flavors\u2019 ingredient disclosure.<\/p>\n