By Dean L. Jones, CPM<\/p>\n
The marvelous entertainer Beyonc\u00e9 recently signed a $50 million product promotion deal with PepsiCo.\u00a0 Beyonc\u00e9 is the featured 2013 Super Bowl halftime performer and will now appear in a new television commercial for the sugary soft drink maker.\u00a0 This big marketing campaign includes placing Beyonc\u00e9\u2019s face on a limited-edition run of Pepsi soda cans.\u00a0 Naturally, all of this rolls right up to Beyonc\u00e9\u2019s music tour next year.\u00a0 Beyonc\u00e9 has previously appeared in Pepsi ads, but now becomes the face of the brand and allows Pepsi to sponsor her albums, concerts, photo shoots and music videos.<\/p>\n
According to Beyonc\u00e9, “Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”<\/i>\u00a0 Pepsi has a longstanding advertising style with using sex appeal to sell their popular beverages.\u00a0 They love showing shapely women to tap a consumers\u2019 beautiful human emotion.\u00a0 Aside from Beyonc\u00e9, Pepsi s known for high profile celebrity singers that read like a who\u2019s who including Polly Bergen, Joanie Summers, Ray Charles (You Got the Right One, Baby, Uh Huh), The Jacksons (featuring the late pop sensation Michael Jackson), Paula Abdul, Pink, Enrique Iglesias, Queen (We Will Rock You), Madonna, Aretha Franklin, Janet Jackson, Kanye West, Britney Spears, Mary J. Blige, the Spice Girls, Van Halen, Tina Turner and even David Bowie have all made the Pepsi Generation memorable.<\/p>\n
Ironically, Beyonc\u00e9 has shared some of her diet habits that surround eating lots of green vegetables and avoiding red meat, processed sugars, bread and alcohol.\u00a0 Although chocolate is one of her favorite cheat foods she balances out over indulging with lots of running exercises.\u00a0 A specific meal plan for Beyonc\u00e9 looks like this: Breakfast \u2013 egg whites; Lunch \u2013 protein shake or fresh sliced turkey with capers; Snack \u2013 edamame or cucumbers with vinegar, cayenne pepper and lemon, berries or a green apple; and for Dinner \u2013 yellowtail sashimi with jalapenos and wasabi.\u00a0 This is not your average diet, but one thing for sure it is far from processed sugary-filled items like a soda.\u00a0 So, I am sure these Pepsi ads will not influence her to start drinking soda on any regular basis, as the ingredients do not align with carrying out a nourishing diet and exercise each day.<\/p>\n
Just one 12-ounce can of Pepsi contain 41 grams of processed sugar, which is equivalent to more than 10 full teaspoons of those artery inflammatory white crystals.\u00a0 Consuming excessive processed sugar causes circulation problems that lead to diabetes-related issues including amputations.\u00a0 Thickened blood cannot get through small blood vessels in the eye and foot, not to mention the kidneys.\u00a0 Accordingly, it is more than critical to be about not falling victim to the consumer trap that even appears to come from a very credible source.<\/p>\n