Jump in Before…

By Dean L. Jones, CPM

Restaurateur and TV cooking show host Paula Deen served up some big apologies about spewing the ‘N’ word.  Basically, she felt considerable pressure to publically apologize in order to help save her Food Network show and numerous product endorsement deals.  However, her apology surrounding racial epithets was not enough as she is losing all of her food/beverage business deals.

A more sinister characteristic apart from Paula Deen’s racial epithets is the concealment surrounding her wellbeing of how and when she contracted type 2 diabetes.  She concealed being a diabetic from her Food Network producers, product endorsers, fans and devoted consumers for a long period of time.  Usually, covering up this particular disease can be an easily forgivable act, except she got greedy and signed a seven-figure endorsement deal with Novo Nordisk, a major drug company, as a diabetes product user.  Bright business executives do not align themselves with someone demonstrating food/beverages dishes who in all likelihood contracted a type 2 diabetes disease from regularly eating her very recipes.

Ms. Deen’s calorie-heavy sweet ingredients deserve an apology.  She pushes some destructive forces including cheesy lasagna soup, peanut butter cup brownie S’mores, cheese on the Cob (thick layer of mayonnaise on corn, salt, and sugar), ooey gooey butter cake (butter, sugar, and sour cream), double chocolate butter cake ice cream, Krispy Kreme bread pudding (12,000 calories alone), banana split brownie pizza, and the Lady’s Brunch Burger (bacon, cheese, hamburger and English muffin housed inside a glazed donut).

One never knows their time, as unexpectedly, television Sopranos’ star James Gandolfini suffered a fatal stroke, just hours after eating 2-orders of fried king prawns, buttery Foie gras (liver of a duck fattened by force feeding corn with a feeding tube), and with at least eight alcoholic drinks (four shots of rum, two piña colada and two beers). Living to eat as a substitute to eating to live may possibly breed unwanted health difficulties.

The tobacco and alcohol companies brought about society’s lung and liver disorders, and food/beverage manufacturers are cautious about being the next industry of accountability, perhaps being the foundation of causing obesity and diabetes related diseases.  The prospect of class action lawsuits would almost certainly include how health threatening recipes enable an obese lifestyle, principally when offered without disclaimers to lessen the frequency or avoidance of consuming processed sugars.

There are dozens of famous celebrities on record for using the ‘N’ word, but most have maintained a better than decent profile and product endorsement following their apology.  The difference with Paula Deen is that her food companies know that personal diet requires immediate change, where increasingly medical professionals admit that eating processed foods too often is harmful to a person’s health.  Thus, big business has seized Deen’s appalling words to jump in before the ‘n’ word points to noxious food.

www.SugarAlert.com

Dean Jones, Ethics Advocate, Southland Partnership Corporation (a public benefit organization), contributes his view on health attributes of packaged foods & beverages.